Sweepstakes Program to Drive Retail Specific Sales for Mattel Jurassic World

Mattel Walmart Jurassic World Sweepstakes_

 

Mattel was looking to leverage their partnership  with Universal for their Jurassic World line of products to create an exciting purchase-based sweepstakes at Walmart.

Leveraging Snipp's receipt validation technology, we developed a purchase-based sweepstakes program where consumers who purchased any qualifying Jurassic World products at Walmart could upload their receipt and register at https://www.mattelsweeps.com/Universal for a chance to win one of four trips to Universal Studios, as well as secondary prizes! Snipp managed all backend aspects of the campaign including microsite development & entry collection, receipt validation, full sweepstakes administration, and reporting.

Snipp Solutions: Receipt Processing, Sweepstakes Management