Sweepstakes Program to Drive Retail Specific Sales for M&M's

Mars Wrigley M&Ms was looking to strengthen their relationship with Walgreens and leverage their Lollapalooza partnership to drive consumer engagement.

Snipp developed a register to enter sweepstakes where consumers could go to the program microsite http://capturethecolorwithmms.com/ and complete their registration for chance to win 1 of 100 pairs of tickets to Lollapalooza! Snipp managed all backend aspects of the program including technology, sweepstakes administration, reporting, and prize fulfillment.

Snipp Solutions: Contests & Promotions, Sweepstakes Management

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Sweepstakes Program to Drive Retail Specific Sales for M&M's

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