Sweepstakes Program to drive Retail Specific (Walmart) Sales and Engagement for Kraft Heinz

Kraft Heinz Walmart BBQ Sweepstakes web

After a successful summer program the previous year, Kraft Heinz Canada and their agency partner LPI Group wanted to run an exciting sweepstakes with Walmart that would drive incremental spend in a single transaction.

Snipp created a bilingual purchase-based sweepstakes program where shoppers could upload a receipt from the purchase of $15 of participating products from any Walmart at https://www.pourontheflavour.ca/ to get an entry into the Sweepstakes. Twenty lucky shoppers won a $500 Walmart eGift Card. Snipp also sent retargeted emails to opted in shoppers throughout the promotion, directing them to a Recipe Page on the sweepstakes site to showcase content for the brand and to drive re-engagement

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Sweepstakes Program to drive Retail Specific (Walmart) Sales and Engagement for Kraft Heinz

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