Sweepstakes Program to Drive Sales and Engagement for Budweiser Zero

Bud Zero was looking to leverage the cache of the authentic Bud Red Lights to develop a contest to secure in-store display and drive conversion. The program was supported through in-store POS, retailer media, display ads & social.

Leveraging Snipp's receipt validation technology, Snipp developed a purchase based sweepstakes program where consumers who purchased Bud Zero could scan a QR code and go to the age-gated program microsite https://www.budweiser.ca/ca_en/redlights to register and upload their receipt for a chance to win one of fifty Bud Red Lights!

Snipp Solutions: Contests & Promotions, Receipt Processing, Sweepstakes Management

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Sweepstakes Program to Drive Sales and Engagement for Budweiser Zero

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