Sweepstakes Program to Drive Sales and In-Store Visibility for Keurig Dr Pepper Van Houtte

Van Houtte wanted to build on the success of their 4 years of success running the Van Houtte Raise your Mug contest to drive sales, as well as tie back to key retailers to help with retailer buy in to gain incremental displays in store.

Snipp developed a purchase based sweepstakes program where consumers who purchased participating Van Houtte products could go to the Snipp hosted microsite https://raiseyourmug.ca/ (English), https://levezvotretasse.ca/ (French) to register for the program and upload their receipts to earn a sweepstakes entry for every product purchased on their receipt! Consumers had a chance to win 1 of 80 $500 retailer gift cards to the retailer they purchased at, which equaled 1 prize per day through the duration of the program.

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Sweepstakes Program to Drive Sales and In-Store Visibility for Keurig Dr Pepper Van Houtte

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