Sweepstakes Program to Drive Sales by Leveraging F1 Sponsorship for Duracell

Duracell - F1 Austin - Williams Racing Sweeps web

Duracell wanted to capitalize on their partnership with Williams Racing and the fact F1 racing is blowing up in the US. With the F1 race coming to Austin, Duracell wanted to encourage purchase (although you could enter via mail in) to enter a sweepstakes program for a chance at pair of tickets for a 3-day pass to the race weekend in Austin.

Snipp designed a Sweepstakes promotion with a receipt upload microsite https://www.duracellaustinsweepstakes.com/home to support consumers entering the program digitally, while also including a PO box for mail in AMOEs.

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