Tiered GWP Program to Drive Summer Sales for Maple Leaf Foods Top Dogs

Maple Leaf wanted to repeat the successful Top Dogs Rewards program from 2023 to drive volume and sales for Top Dogs over the course of the summer by creating an exciting promotion where consumers who spend on Top Dogs can earn more rewards the more they buy!

Snipp developed an exciting tiered GWP promotion where consumers could earn rewards all summer for purchasing participating Top Dogs products! Consumers who spent various amounts on Top Dogs products and uploaded their receipts to the program microsite - English: https://www.mapleleaf.ca/Promotions/, French: https://www.mapleleaf.ca/fr/promotions/ could earn cash back in the form of retailer gift cards based on the different tier thresholds they hit (highest tier of $25). At any point during the program, consumers could decide to "cash out" at their balance and have the retailer gift cards they chose sent to them. If the consumer reached the top tier, they were automatically cashed out. Consumers could also track their progress to their next tier as well as the total amount they have earned on the program microsite. Snipp also sent out email campaigns each month to remind consumers to re-engage in the program to keep spending.

Snipp Solutions : Snipp Contests & Promotions, Receipt Processing

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Tiered GWP Program to Drive Summer Sales for Maple Leaf Foods Top Dogs

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