UGC Video Contest to Drive Engagement and Data Acquisition for O'Reilly Auto Parts

O'Reilly Auto Parts wanted to run a digital promotion with several objectives including - Drive fun and engagement with customers, acquire content that can be used in future marketing/advertising and acquire names and email addresses of customers to be used for future marketing outreach.

Snipp developed a UGC Video Upload Contest where consumers could upload a video (of a choreographed dance, cover, or remixed O'Reilly jingle) at https://oreillyjinglecontest.com/ which - once moderated - was published into a gallery. During the voting phase, the general public could vote once per email address per category of video (3 categories total). The 27 videos with the most votes win prizes that include a check, O'Reilly merchandise, and O'Reilly gift cards.

Snipp Solutions : Snipp Contests & Promotions, Transaction Processing

UGC Video Contest to Drive Engagement and Data Acquisition for O'Reilly Auto Parts

Get the latest news

Quick Links