3 Reasons Why You Need to Reimagine Your Loyalty Strategy Now (and how to do it) - An article by Tamara Oliverio, Sr. Director of Loyalty Strategy, Snipp on Loyalty 360 - Snipp

3 Reasons Why You Need to Reimagine Your Loyalty Strategy NOW (And How to Do It)
Tamara Oliverio, Sr. Director of Loyalty Strategy, Snipp

The loyalty industry is about to experience a massive disruption. A perfect storm of three macro trends is upon us that will change how brands inspire enduring loyalty forever. To remain relevant to members and ensure everlasting loyalty, marketers need to begin planning for these changes now.

• The Rise of the Internet of Everything
• Collaborative Consumption and the New Sharing Economy
• The Great Consumer Landscape Shift

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