Building Customer Loyalty in Retail – a Q&A with Mike Ptak VP of Loyalty, Sales, Snipp
Excerpt from the Q&A
Always be innovating and continuing to deliver customer experience. Despite the statistical evidence, and the constant use of mobile in the American consumers’ everyday life, still 73% of retailers do not provide access to their loyalty programs through a mobile platform, and only 40% let consumers redeem points both in-store and online. To maximize customer experience, listen to your consumers and meet them where they spend most of their time – online and on their mobile devices.
