Gamification and How It Can Make Loyalty Fun (or not)
Ritesh Bhavnani, Snipp | November 01, 2016
Gamification as a concept is not necessarily a new one, although the term itself may very well be.
Frequent flyer programs have been successfully leveraging core gamification techniques for decades now. While frequent flyer miles can be redeemed for a variety of free offers, every year less than ten percent of the miles accrued are actually redeemed. Despite that, people continue to be passionate about racking up additional miles – not for the miles themselves, but because of the status tiers that airlines confer to them as a result of mileage accrued. The notions of status and the engendering of self-competition based on the perks accrued with tiers are core gamification principles.
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