Q&A: How Digital Rewards Can Incentivize Customer Loyalty
John Fauller, EVP, Product and Innovation at Snipp, participated in a compelling and comprehensive interview with Loyalty360 that focused on digital rewards and how they can incentivize customer loyalty.
Excerpt from the Q&A
The first advantage offered by digital rewards is convenience. Using platforms like SnippCheck, shoppers can snap a picture of their receipts on their phones and submit it via email, SMS, or website upload. Once the qualifying purchase is validated, shoppers receive offers direct to their preferred device. This is advantageous because it’s mobile, easy and personal. Most importantly, it creates a positive interaction between the brand and the customer – and ultimately, loyalty is all about creating a series of positive interactions between the brand and the buyer.
