PRESS RELEASE: Snipp Interactive Inc. Reports 234% Annual Revenue Growth for FY 2015

WASHINGTON, DC – Snipp Interactive Inc. (“Snipp”), an international provider of marketing promotions, rebates and loyalty solutions, is pleased to announce its financial results for the 2015 fiscal year, ended December 31, 2015. All results are reported under International Financial Reporting Standards (“IFRS”) and in US dollars. Snipp reports 2015 annual revenue of CAN$15.2 million (US$11.9 million) and net loss of CAN$3,986,988 (US$3,118,001). A copy of the complete annual audited financial statements, management’s discussion and analysis are available on SEDAR (www.sedar.com). Exchange rates used for USD to CAD conversions are listed at the end of the press release.

Fiscal 2015 Annual Financial Summary
(Refer to Non-GAAP Measures, Gross Margin discussion below)

• Revenue of CAN$15.2 million, a 286% increase (in CAN) over 2014 annual revenues and the 4th consecutive year of revenue growth (234% increase in USD).
• Revenue growth was driven by an increase in the total number of campaigns executed, launch of new products as well as a growth in the average campaign
• 2015 annual Gross Margin of 55% compared to 2014 annual Gross Margin of 32%. The Company defines Gross Margin as revenue less campaign infrastructure
• CAN$11 million (US$8 million) of current assets with CAN$4.8 million (US$3.5 million) of working
• CAN$6.5 million (US$4.7 million) of cash and equivalents, with no outstanding bank debt along with Accounts Receivable of CAN$4.1 million (US$2.9 million).

 Fiscal Q4 2015 Highlights

• Revenue for Q4 was CAN$2.5 million (US$1.8 million) with a Gross Margin of 63%.
• In comparison to Q4 2015, Revenue was 8% lower but Gross margin was 1836% higher.
• Higher margin profile of Q4 is due to the shift in the revenue mix from one off short term Promotions and Rewards to longer term higher margin Loyalty and API licensing deals.
• In Q4 2015 USD Recurring revenue was 26% of total revenue in comparison to 0% for Q4 2014 (and 15% for Q3 2015).
• Q4 marked the beginning of a new recurring phase for the company’s sales with longer and higher value contracts being struck with clients reflecting the increased acceptance of the company’s solutions and the power of its technology.

2015 Corporate Highlights

• Invested in and built a global organization to support Snipp’s clients.
• Completed the acquisition of Swiss Post Solutions Ireland and HIP Digital.
• Added independent IP expertise to the board of directors.
• Won multiple industry awards in the United States for innovate marketing and retail technology solutions.
• Selected as one of 2015’s twenty most innovative public Canadian tech companies.
• Selected to the 2015 TSX Venture 50 List (company was selected in 2016 again).

 “In summary, 2015 was an excellent year across all metrics of growth for Snipp. Not only did we grow revenue 200%+ for the second consecutive year, but we grew margins by 23%. The growth in Revenue and Margin were a result of the growth in the number of programs we executed, the number of new clients and geographies we serviced, and the number of new solutions we launched. So all around an extremely exciting and busy year for the company. We also had for the first time in our history two quarters in which we were cash flow positive, which is a testament to the fact that our business model can and will scale. In wrapping up 2015, it would be amiss to not mention our single most important achievement in 2015 – our ability to attract and grow our team. We believe this investment in people has given our organization the ability to now scale and truly disrupt the promotions and loyalty marketing space,” said Atul Sabharwal, Founder & CEO.

Non-GAAP Measures
Snipp uses certain performance measures throughout this document that are not recognizable under Canadian generally accepted accounting principles or IFRS (“GAAP”). These performance measures include Gross Margin. Management believes that these measures provide supplemental financial information that is useful in the evaluation of the Company’s operations.

Investors should be cautioned, however, that these measures should not be construed as alternatives to measures determined in accordance with GAAP and IFRS as an indicator of Snipp’s performance. The Company’s method of calculating these measures may differ from that of other organizations, and accordingly, these may not be comparable.

Gross Margin
Snipp defines Gross Margin as revenue less campaign infrastructure. The Company’s calculation of Gross Margin is not a financial measure that is recognized under GAAP. Investors should be cautioned that the Company’s defined Gross Margin should not be construed as an alternative measure to other measures determined in accordance with GAAP.

The following are calculations of Gross Margin:

Exchange rates used for USD to CAD based on Bank of Canada rates:

1.2787 Year ended December 31, 2015 (average)

1.1045 Year ended December 31, 2014 (average)

1.3352 Quarter ended December 31, 2015 (average)

1.1360 Quarter ended December 31, 2014 (average)

1.3840 as at December 31, 2015

For More Information
In conjunction with this announcement, Snipp management will be holding a conference call on Friday April 29, 2016, at 10:00 A.M. Eastern Standard Time to discuss the Company’s annual results for fiscal 2015.

2015 YEAR END CONFERENCE CALL DETAILS:

DATE:                           Friday, April 29, 2016
TIME:                            10:00 A.M. EST
DIAL IN NUMBER
International: 719-325-2308
North American Toll Free: 888-312-3048
Conference ID: -2542405

The live conference call may also be accessed on the company website and via the following link:  https://streaming.webcasts.com/starthere.jsp?ei=1101658

A replay of this call will be available from Friday, April 29, 2016 1:00 PM – Friday, May 6, 2016 1:00 PM (all times are Eastern)
Replay Passcode: 2542405
Participants may register for the replay at: https://jsp.premiereglobal.com/webrsvp