The article features Heineken Holiday Gift Xchange program’s digital twist to the traditional ‘white elephant’ gift exchange, leveraging our SnippCheck receipt processing engine. The program centered on digital engagement but also drove consumers into stores.
Excerpt from the article:
90 percent of shoppers use their smart phones in stores and 44 percent of millennials are willing to promote products over social media in exchange for rewards.
This presents a huge opportunity for brands to engage with customers who are already constantly on their phone and brands are able to offer exclusive mobile offers at retail.
What we see across the market is that consumers want value and instant rewards from promotions especially delivered over mobile. Programs like Holiday gift xChange deliver this to consumers in a fun and engaging way, says Camille Kennedy, Sr, Director of Marketing at Snipp Interactive which handled the receipt scan technology and instant digital rewards for the campaign
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