From Print to Phone to Web. And a Sale?
Magazines including People StyleWatch and ESPN The Magazine have been accompanying products and ads with text-messaging codes from a company called Snipp. Readers transmit the code to S-N-I-P-P, along with their e-mail address, and receive an e-mail reply providing more information or special offers. The magazines can use the codes to see what is popular with readers.At StyleWatch, for instance, many readers have used Snipp for inexpensive items like a $14 sundress, and for popular name brands like Coach.
