Weight Watchers UK has launched a campaign to encourage consumers to make healthy choices by rewarding purchase across its portfolio of 175 Weight Watchers food products across more than 20 categories. By submitting their receipts showing qualifying purchases, via web upload, email or text, they are entered for chances to win £1m worth of fitness based prizes.
The campaign has been planned and executed by shopper marketing and brand activation agency Toucan Sales Promotion and uses the SnippCheck receipt processing engine from Snipp to manage the validation process and redemption mechanism via mobile or the web.