A Guide to Back-to-School Marketing

It's almost time for Back-to-School shopping! For brands and retailers this signals a welcome influx of spending, since back-to-school shopping is the second most important shopping period. With a recession looming, inflationary pressures, and regional and an ongoing global economic crises, there are some real concerns on how much consumers will be spending. Marketers will have to optimize their promotional efforts to entice ever more price-conscious shoppers.

Download out latest back-to-school marketing guide for insights into the key trends affecting back-to-school spending and our suggestions for strategies to consider. Get out your notebooks and keep those pencils sharpened!