CPG LOYALTY UNLOCKED  -  Trends, Challenges, and Winning Tactics. US and Europe

64% of global consumers are uncomfortable with the swift changes in their lives, significantly impacting their shopping habits. For CPG brands, earning consumer loyalty has become a must-have, not just a nice-to-have. The competition is intense: the focus is not only on monetary price, but also on what value means for each consumer. We have put together this primer on some key trends in CPG loyalty as well as some marketing strategies to consider with today’s changing consumer profile,  some of which include:

• Brand loyalty is no longer just about product quality and brand recognition; it's also about experience and personalized engagement.
  Capturing consumer data effectively is key to personalization.
• The modern consumer's journey weaves through an interconnected mix of digital and physical touchpoints - CPG consumers increasingly prioritize easy, high-quality, cross-channel experiences.
• Enhanced Loyalty Programs are becoming increasingly vital for CPG loyalty marketing - they offer consumers an off-platform way to earn rewards on everyday purchases and open new avenues for brands to access large audiences

Download the report to learn more