Digital Rebate Program to Drive Sales for Mars - Eukanuba

Eukanuba was looking to increase sales as well as promote their partnership with onX Hunt. Eukanuba, being a premium brand, has never done discounting, and needed a way to add value to consumers.

Snipp developed a digital incentive rebate program for Eukanuba. Consumers who purchase any bag of Eukanuba dog food can upload their receipt online at https://www.eukanubasportingdog.com/premium-performance-promotion-2023 (integrated into the client's website via an iframe) to get a rebate of their choice of PayPal or Digital Visa as well as a 3-month free trial to onX Hunt. Consumers receive a $25 rebate (for the purchase of 28 LB bag of Eukanuba) or a $15 rebate (for the purchase of a 14 LB bag of Eukanuba). The program enabled Eukanuba to gain access to an incredible amount of consumer purchase data.

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Digital Rebate Program to Drive Sales for Mars - Eukanuba

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