Regional Sweepstakes to Drive Engagement and Build MLB Association for Jim Beam

Jim Beam wanted to reward their consumers in the state of California with an exciting MLB prize through their partnership with the San Francisco Giants.

Snipp created a sweepstakes program where consumers from California were able to register to enter for a chance to win on an age and state gated Snipp built microsite http://www.jimbeamgiantssweepstakes.com/. Snipp also set up the QR code (printed on marketing material) to drive traffic to the microsite and managed the winner outreach and verification process.

Rewards included two lucky winners plus 1 guest each won a 1-hour pre-game sail on the Jim Beam sailboat prior to a Giants home game plus 2 premium tickets to the game.

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Regional Sweepstakes to Drive Engagement and Build MLB Association for Jim Beam

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