Retail Specific Rebate Program to Drive Loyalty, Sales, and Brand Awareness for Mars Petcare IAMS Canada

IAMS Canada - Checkup Challenge 2023 web

IAMS was looking to repeat their successful Checkup Challenge campaign. They wanted to drive loyalty, sales, and brand awareness by rewarding consumers for their annual vet visits. This year, IAMS is exclusively launching this program at Walmart to highlight them as a key retail partner.

Snipp developed a purchase based rebate program where consumers who purchased $40 of IAMS products and went for their annual vet visit could upload their receipts online at https://www.iams.ca/en/checkupchallenge to get a rebate of up to $150!

Snipp created a seamless user experience by integrating (via widget) into the IAMS promotional page. Snipp has been running this campaign for IAMS for three years consecutively.

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Retail Specific Rebate Program to Drive Loyalty, Sales, and Brand Awareness for Mars Petcare IAMS Canada

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