UGC Sweepstakes Program to Drive Brand Engagement for Jim Beam

Jim Beam Dodgers Video Upload Contest 2023 web

Jim Beam wanted to create an engaging and rewarding promotion for their consumers in the state of California with an exciting MLB prize.

Snipp created a video upload contest where consumers from California could register and upload a 30 second video of themselves describing reasons for becoming a Dodgers fan. The Snipp built microsite (jimbeamdodgerscontest.com) was age and state gated.

At the end of the campaign, Snipp assessed the video entries using predetermined criteria and shortlisted the top fifteen submissions. Snipp also set up the QR code and managed winner outreach and verification process.

Rewards included five lucky winners plus one guest each won suite-level tickets, a game day experience, an Adrian Gonzalez Dodgers jersey, and a meet-and-greet with Adrian.

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UGC Sweepstakes Program to Drive Brand Engagement for Jim Beam

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