Sweepstakes Program to Drive Back to School Sales for Kraft Heinz

Kraft Heinz wanted to encourage Canadian students to purchase a specific Heinz specialty menu item and encourage a sales lift through participation by uploading a receipt to enter.

Snipp is powering the Heinz promotion to get students at one of six participating universities in Canada to purchase one of four specialty menu items at an Aramark food hall. Students are directed to a microsite https://heinzscholarship.ca/ where they upload their purchase receipt and their first party data. Each verified receipt receives one entry into the drawing to win a grand scholarship prize of $5k for up to 6 winners. Snipp managed the sweeps administration including winner drawings and communication.

Snipp Solutions: Contests & Promotions, Receipt Processing, Sweepstakes Management

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Sweepstakes Program to Drive Back to School Sales for Kraft Heinz

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