Sweepstakes Program to Drive Brand Awareness Leveraging Michelin Guide Partnership for Beam Suntory Basil Hayden

Beam Suntory's Basil Hayden wanted to drive brand awareness at airports in New York and Los Angeles through their partnership with Michelin Guide. They also wanted to drive first party data acquisition into their CRM.

Snipp built an exciting sweepstakes program where travelers from any country in the world could scan a QR code and register online at basilhaydenairportsweeps.com to enter the sweepstakes. The Basil Hayden team set up brand ambassadors in the airport shops to promote participation in the sweepstakes. During registration, travelers were asked to select a Michelin dining experience to win: NY or LA. Four lucky winners from NY and four from LA plus 1 guest each won a Michelin dining experience in that city.

The Snipp built microsite was age gated. Snipp also setup the QR code, managed the bonding & registration in NY/FL/RI, conducted the random sweepstakes draw, and handled winner outreach and verification.

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Sweepstakes Program to Drive Brand Awareness Leveraging Michelin Guide Partnership for Beam Suntory Basil Hayden

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