Sweepstakes Promotion to Drive Awareness and Brand Engagement Leveraging Formula 1 Partnership for Liquid Death

Liquid Death wanted to capitalize on their partnership with Formula 1 to drive brand awareness and engagement.

Snipp developed a register to enter sweepstakes program where consumers could visit liquiddeathpromos.com, complete the registration form, and opt-in to receive an entry into the sweepstakes.

Snipp managed the microsite, sweepstakes admin, all legal and winner drawing, as well as winner outreach and reward coordination.

Rewards included a grand prize of a Las Vegas getaway for 1 winner and 1 guest including flights, stay in a luxury hotel, dinners at two top restaurants, and F1 tickets.

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Sweepstakes Promotion to Drive Awareness and Brand Engagement Leveraging Formula 1 Partnership for Liquid Death

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