Sweepstakes Program to Drive Retail Specific Sales and Engagement for Gillz Gear

Gillz Gear and their partner BrandEd / Welch Retail Consulting wanted to drive sales and consumer excitement and gain incremental display at Walmart.

Snipp created a purchase-based sweepstakes where Walmart shoppers could send in a photo of their valid receipt showing the purchase of any Gillz Gear product by text (keyword GILLZ) email (redeem@gillzoutdoors.com) or web upload (https://www.gillzoutdoors.com/) to get an entry into the Sweepstakes. One lucky shopper won the Grand Prize VIP fishing trip with a pro fisherman in the Florida Keys including flight, a stay at a resort, and Gillz Gear. Two 2nd prize winners each received $500 of Gillz Gear while 150 3rd prize winners received a $10 Walmart eGift Card.

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