Sweepstakes Program to Drive Retail Specific Sales at Loblaws for Kraft Heinz

Kraft Heinz Canada Loblaws 20 Million PC Points Sweeps 2024

After a successful campaign last year, Kraft Heinz Canada wanted to again run an exciting summer sweepstakes with it's retail partner Loblaws that would drive incremental spend in a single transaction.

Snipp built a purchase based sweepstake program where shoppers could upload a receipt from the purchase of $20 of participating products from any Loblaws or affiliate banner and upload it at https://www.kraftheinz.com/en-CA/kraftsummer store to get an entry into the Sweepstakes. One lucky shopper won the Grand Prize of 20 million PC Optimum Points, worth $20,000. 20 First Place Heinz Branded Muskoka Chairs and 20 2nd Place Heinz Branded Broil King Gem 310 Propane BBQs were also awarded.

Snipp handled rules development, PO Box Administration for AMOE, the random sweepstakes draw, receipt validation of the 41 potential winners, and winner outreach and verification.

Snipp Solutions: Contests & Promotions, Receipt Processing, Sweepstakes Management

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Sweepstakes Program to Drive Retail Specific Sales at Loblaws for Kraft Heinz

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