Kraft Heinz needed a way to create sales growth at their Publix retail channel.
Snipp helped Kraft Heinz plug into the “Your Recipe For Happiness” program, an initiative that engaged consumers through themes of wellness. Consumers could earn a $5.00 Publix Gift Card by purchasing $20 of Kraft Heinz products, and then submitting receipt on the microsite – which Snipp connected via a widget.
