Sweepstakes and Social Program to Drive Sales and Education for CONTOUR NEXT GEN

Ascensia was looking to drive sales and educate users about their new CONTOUR NEXT GEN diabetes meter to showcase how accurate their meter is compared to the market. They needed a partner that could execute an end-to-end turnkey sweepstakes program, as well as track and validate social entries.

Snipp developed a sweepstakes program where consumers who went to the program microsite https://www.goaccurateandwin.com/ and registered could win 1 of 100s of prizes! Consumers also had a chance to earn additional entries by providing their meter serial number, or sharing the program on social with the hashtag #GoAccurate. Prizes included branded Contigo water bottles, gift cards, and (3) Grand Prizes of an Apple Watch. Snipp managed all backend aspects of the program including site development, data collection, sweepstakes management, legal, social tracking, and prize procurement & fulfillment.

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