Sweepstakes Program to Drive Engagement Leveraging Sports Partnerships for Jim Beam

Jim Beam sought to drive consumer engagement leveraging their sports team partnership with the Denver Nuggets in CO and Minnesota Wild in MN. They wanted to reward their consumers through an engaging promotion.

Snipp created a sweepstakes program where consumers from Minnesota and Colorado could register online at www.jimbeamcentraltickets.com to enter for a chance to win. Snipp built a microsite that was age and state gated. Snipp also managed the winner outreach and verification process. Reward: Three prize winners from Colorado and Minnesota received game tickets to the Wild and Nuggets games.

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Sweepstakes Program to Drive Engagement Leveraging Sports Partnerships for Jim Beam

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