Tiered Cash back Gift-With-Purchase Program to drive Acquisition and Sales for Blue Buffalo USA

Blue Buffalo BYR2022 USA web

Based on the success of the previous promotion (this program was the most successful that BLUE has ever ran, two years in a row) Blue Buffalo again called upon Snipp to help drive sales and attract new pet parents into their portfolio.

Snipp created a tiered cash-back gift with purchase program integrated directly into the brand website. Pet parents bought $25 of BLUE products to earn a $5 reward … OR … they bought $55 of BLUE products to earn a $15 reward. Receipt submission was enabled via text - Keyword: BLUE BUFFALO, Email: redeem@switchtobluebuffalo.com or online www.switchtobluebuffalo.com. Pet parents who purchased from Petco and Walmart received digital gift cards for those stores. Pet parents who purchased from Tractor Supply Company received a physical TSC gift card. All other pet parents received a prepaid digital VISA card

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Tiered Cash back Gift-With-Purchase Program to drive Acquisition and Sales for Blue Buffalo USA

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