Tiered GWP Program to Drive Key Account Sales and New Brand Name Awareness for Haleon

GSK wanted to Introduce the new name "Haleon" to consumers and all of the brands are under this umbrella. They wanted to run a program exclusive to Rite Aid, a key account to drive awareness, basket size and consumer engagement.

Snipp Developed a tiered gift with purchase promotion for RiteAid shoppers of Haleon products. Consumers could spend $30-$59.99, get $10 and spend $60+, get $20. Receipt upload was enabled via Website https://www.riteaidfsasavings.com/, MMS - texting in the keyword SAVINGS to 811 811 and e-mail - submit@riteaidfsasavings.com

Snipp Solutions : Snipp Contests & Promotions, Receipt Processing

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Tiered GWP Program to Drive Key Account Sales and New Brand Name Awareness for Haleon

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